THE GUMMY PROJECT

The Gummy Project is a capsule collection inspired by designer Margarita’s life in New York City and her passion for street arts. These gummy bear pendants started to take on their own personalities as she captured images of them around the city, creating imagery containing hidden meanings set in locations from everyday life. The pendants have been worn by renowned breakers, skaters, and other street artists. The Gummy Project embraces global diversity and represents the inherent beauty in all arts of the streets. The project continues to grow as Margarita takes pictures of the little bears around the world, sharing her life through the eyes of a gummy.

NAKED GOLD  HOOPS
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